The methodology
A two-dimensional diagnostic: where in the journey ×
why the behavior breaks.
The two axes — Passenger Journey Map × AIMA
AIMA ↓ / Journey →
Booking / Planning
Travel to Airport
Check-in
Security
Terminal / Waiting
Boarding
Departure
AAwareness
IInformation
MMotivation
AAction
Passenger Journey Map — the 7 episodes
Any behavioral breakdown is one episode × one
AIMA stage — the intersection tells us where to look and
which lever the science points to.
Inputs → engine → outputs
Intelligence inputs
Engine
Outputs
Contextual airport data
Passenger & behavioral data
Operational systems data
Behavioral science IP
→
AI Behavioral Intelligence Enginesynthesises the inputs across the two axes
→
Root causes
High-impact interventions
Expected operational improvement
Implementation roadmap
Measurement framework
What using beSMART delivers
The client journey from challenge to measured results.
1
Establish the operational challenge
2
Understand what is causing it
3
Diagnose why passengers are behaving this way
4
Identify what should change
5
Estimate expected operational improvement
6
Plan how to implement it
8
Measure the achieved effect
↻ Continuous learning loop — the measured effect feeds back
into the engine, sharpening the next diagnosis.